New Blood Interactive’s Dave Oshry says he would rather shut the company down than seek publisher or investor money if its current business model stopped working. In comments attributed to Oshry by Flipboard and relayed by PC Gamer, he also ruled out selling New Blood or handing it to someone else if it began to struggle.
Oshry put a long horizon on his preferred ending: in 20 years, he said, New Blood would be finished, and he would say goodbye and close it down. His stated goal is a happy ending on the company’s own terms, rather than the kind of fate he associated with studios that were acquired or went out of business. That makes the remarks a statement about how he wants New Blood to end, rather than an announcement of an imminent shutdown.
The company is celebrating its 12-year anniversary. Oshry credited its ability to keep operating to staying relatively small, working remotely, avoiding dependence on one franchise and not producing endless sequels. The important distinction here is that his refusal of outside money is conditional on that approach no longer succeeding — not a claim that New Blood is currently in trouble.
His explanation also goes beyond ownership. Oshry described the games industry as a machine that requires product and labour, and positioned New Blood outside that model. Instead, he compared its games to albums: the company tours, sells merchandise and depends on every member playing a role.
He stretched that musical comparison further, suggesting New Blood is closer to an orchestra than a band because of the number of people involved, many of whom are musically inclined. But the band analogy explains his preferred exit: he wants to stop before its members become too old or tired, and before the group becomes sad. For Oshry, people remembering New Blood’s games fondly would be enough.
Source: Flipboard report.
