a90skid.com
  • Shop
  • Reviews
  • Shop
  • Reviews
0
A 90s Kid
  • Shop
  • Reviews

IGN – one of the most popular and longest-running gaming websites – has acquired game retailer and publisher Humble Bundle. Humble Bundle is most known for its pay-what-you-want retail model, offering various gaming bundles at discounted rates that often benefit charity. On October 5th of this year, they published their first game, A Hat in Time. They also finance developers to create games for their subscription-based Humble Monthly.

Announcing our biggest bundle ever: Humble Bundle is proudly joining the IGN family! We will continue to bring you all of our humble products, but with more resources and help from IGN.

Humble co-founder Jeffrey Rosen: “We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.”

This could obviously raise huge conflict of interest issues. It would raise warning flags anytime IGN reviewed or even featured a game that is sold or published by Humble Bundle.

The press release states Humble will still operate independently of IGN, with no large changes to staff or business operations. IGN Executive VP Mitch Galbraith and Humble cofounder John Graham spoke to Gamasutra to state their intent of keeping business as usual.

Galbraith (IGN) :“If it’s not broken, don’t fix it. The idea us just to feed hem with the resources they need to keep doing what they’re doing. 

Graham (Humble) :”We want to stick to the fundamentals in the short term. We don’t want to disrupt anything we’re doing right already. Because of the shared vision and overlap of our customer bases, there’s going to be a lot of opportunities.”

IGN is owned by J2 Global, who also own PC Magazine, AskMen, and GameTrailers, among many more.

This could be great for Humble, if they are able to expand their service that benefits indie developers and charity organizations, but IGN could see a huge hit to their credibility of games journalism while selling the same games they recommend.

Total
1
Shares
Share 1
Tweet 0
Pin it 0
Related Topics
  • acquire
  • bought
  • conflict
  • controversy
  • gaming
  • Humble Bundle
  • ign
  • sold
Mathew Falvai

Mathew is a huge fan of Space, Strategy, and Shadowrun (Genesis version is #1). When it comes to games and films, he’d much rather experience a 10/10 classic from yesteryear than a 6/10 modern blandfest. He does feel we’re living in a gaming golden age with the power of indie developers at an all-time high, but wishes AAA publishers would take more risks. Mat believes it’s only a matter of time before the pendulum swings the other way and new ideas take their rightful place above reboots.

You May Also Like
SGDQ_2019_Header
View Post
  • 8 min
  • Announcements
  • Opinion
  • SGDQ 2021

The SGDQ 2021 Schedule is Live, Here’s What to Watch

  • Matthew Owen
  • June 27, 2021
View Post
  • 2 min
  • Announcements
  • PC
  • PlayStation
  • Xbox

Witchcraft the theme for The Dark Pictures Anthology new story Little Hope

  • Lachlan Cosgrove
  • April 16, 2020
PlayStation 5 DualSense Controller
View Post
  • 2 min
  • Announcements
  • Hardware
  • PlayStation
  • PlayStation 5

PlayStation 5 DualSense controller revealed by Sony

  • Lachlan Cosgrove
  • April 8, 2020
State of Play reveals release date for The Last of Us Part II
View Post
  • 3 min
  • Announcements
  • PlayStation
  • PlayStation 4

State of Play Gives The Last of Us Part II Release Date and a Heap More

  • Lachlan Cosgrove
  • September 25, 2019
The first in-game event Bloody Harvest for Borderlands 3 is coming up soon!
View Post
  • 2 min
  • Announcements
  • PC
  • PlayStation
  • Xbox

Bloody Harvest Event Takes Over Borderlands 3 this October

  • Lachlan Cosgrove
  • September 23, 2019
Borderlands 3
View Post
  • 2 min
  • Announcements
  • PC
  • PlayStation
  • Xbox

Gearbox Releases Hotfix for Borderlands 3 but Critical Issues Not Fixed

  • Lachlan Cosgrove
  • September 20, 2019
The The Legend of Heroes: Trails of Cold Steel III demo is out today
View Post
  • 1 min
  • Announcements
  • PlayStation

Trails of Cold Steel III Demo Out and Carries Save Data to Full Release

  • Lachlan Cosgrove
  • September 18, 2019
New Gen 5 Pokémon in Pokémon GO
View Post
  • 1 min
  • Announcements
  • Mobile
  • Nintendo

Gen 5 Unova Region Pokémon Added to Pokémon Go Today

  • Lachlan Cosgrove
  • September 17, 2019

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe

Subscribe now to our newsletter

A90KID.COM

VIDEO GAMES COMMUNITY & ENTERTAINMENT

A 90s Kid is an active website and media channel, dedicated to providing you information and entertainment related to the video games industry

Navigation
  • About Us
  • Privacy Policy
  • Refund and Returns Policy
Recent Articles
  • All about FIFA 2026 – Dates, Hosts, and More March 16, 2023
  • Hogwarts Legacy Review – Wizard’s Creed March 3, 2023
  • First Look at the New Spooky Scooby Doo Pinball Machine February 10, 2023
  • SpongeBob Squarepants: The Cosmic Shake Review – Back to Bikini Bottom January 31, 2023
  • How competitiveness drives gamers to be better January 27, 2023
A 90s Kid
© 2022

Input your search keywords and press Enter.