A new Dying Light: The Beast Steam News post promotes Call of the Beast as anniversary festivities, inviting the community to kill hordes of zombies and work toward global goals.
The official post, titled “Call of the Beast – Check out the rewards!”, puts cooperation at the centre of the event. Players are encouraged to team up with the wider Dying Light community rather than pursue the goals alone.
There is also a reward tease attached. The post says players’ efforts might earn “a whole new look for Kyle,” although it does not identify that appearance. Crucially, the wording presents the potential makeover as something players might earn rather than a guaranteed reward.
Call of the Beast’s pitch is therefore straightforward: turn the familiar business of clearing zombie hordes into a coordinated anniversary effort, with the community pursuing shared targets and a possible new appearance for Kyle providing the incentive.